Website Content
It seems like every few years Google decides to go through a personality change and take a huge left turn with its search algorithms. My job is to tailor your website content to stand up against Google’s mood swings. I do market research, competitor evaluations, and keyword analysis to find that SEO sweet spot for your website. Then I craft your copy so Google wants to put you up on a pedestal.
Blog Posts
You’ve heard of blogs. You may have even tried to start one. But most busy business owners don’t have time to sit down several times per week to churn out blog posts, let alone do all the SEO research that goes into creating a post that’s actually going to generate leads for their businesses. I have you covered. I get to know your business, the market you’re trying to reach, and the phrases people are searching for and create blog posts that your audience will love – and better yet, share!
Social Media Marketing
Facebook, Twitter, Instagram, Pintrest, LinkedIn – there are so many social media platforms out there today, it can be difficult to know which ones to use, how, and when. Social media can be a powerful tool to boost your business, but you have to know which platforms to use to achieve your goals. I’ll teach you how to navigate the world of social media while also laying out a plan of attack.
Then, you can follow my step-by-step guide to managing your own social media, or allow me to manage it all for you. If you choose the latter, I’ll conduct regular evaluations to make sure we’re getting the return you need to see your business grow.
Print Marketing Materials
If you do a lot of in-person consultations or speaking events, print marketing materials may be the way to go. The idea is to leave your prospects with something valuable that will keep them thinking of you. Whether you need to explain complicated technology solutions to tech-illiterate clients or you want to shed light on what your customers were missing out on before they met you, print materials can go a long way towards building a positive relationship with your target audience.
Packaged Services
The best way to leave your mark on the cyber-world is to have a clear, consistent voice. Be an authority in your industry and your customers will flock to you. To build that voice and reputation, you need excellent website copy, consistent social media engagement, and sharable content. If you’re dedicated to expanding your reach, then I’m dedicated to you.
After getting to know you and your business, I’ll put together a comprehensive content marketing strategy that will drive customers to your door from all directions. Your customized bundle will only include the strategies that make sense for your business. Some businesses thrive by offering their customers info-packed, sharable blog posts while others succeed by focusing on building relationships through social media; and still others require a combination of both. Your strategy may include any combination of:
- Fresh website copy
- A custom SEO strategy and style guide
- Recurring blog posts
- Social media posts and ongoing engagement
- Print materials
- A downloadable report, white paper or ebook
- Online learning products
- Video scripts
- Email marketing newsletters
The key is to find the perfect combination of online marketing strategies that suit the personality of your business, reach your target audience, and are manageable for you and your staff.
Let’s get together and map out a plan that will generate the results your business has been aching for.